Visual Magic — Elevating Senior Newsletters, Marketing, and Social Media

These days, most of us are bombarded with marketing and advertising messages at every turn, from grocery store carts to social media ads. It can be tough for senior centers and community organizations to be noticed. But your center also has a unique advantage: being able to tell stories.

The seniors who attend your meals, events, and activities provide you with visuals that other industries struggle to obtain. They can make all the difference in helping your messaging stand out from the crowd.

So, how can you incorporate more visuals into your marketing and outreach efforts? We have a few ideas we think you’ll find useful.

Engaging Seniors Through Visual Marketing

When it comes to visuals in marketing, most of us likely think of pictures. And while they are important, there are other visual elements to consider, too.

• Images: This is the most popular and easiest option for incorporating visuals into your collaterals. Just make sure the event photos you feature are appropriate and flattering to all.
• Quotes: Another easy way to add interest to your social media pages or print materials is to create a graphic that highlights a quote. It could be an inspirational quote or a few words from a staff member, volunteer, or visitor.
• Memes: Depending on where you want to add visual interest, a meme might be a solution. You could launch a #FridayFunny hashtag on your Facebook page and post an entertaining meme at the end of each week. Or you could add a cartoon or two to every issue of your print newsletter. Just be sure you are aware of copyright laws so you don’t run into any legal issues.
• Videos: Next to photos, videos have become one of the most popular forms of visual marketing. You’ll find them in use everywhere, from Amazon to your local hospital. Don’t think your videos have to be sleek and professional to be successful. There are many inexpensive ideas for adding video to your marketing. You might interview people who volunteer at your center or livestream an art workshop or musical program. You could even post a video of your center director inviting people to an event. Share links or directions for finding your video library in relevant print publications.
• Infographics: While not as popular as they once were, these can still be a good way to engage people. They provide you with an opportunity to pair a little written content with clip art or other images that work together to tell one big story.

Finally, remember that every visual you put out there represents your center. So give careful thought to what you share or create before you publish it.

WeCreate Digital Library for Content Needs

From clip art to social media images and stock photography, WeCreate, LPi’s library of digital content, is a great resource for all of your center’s visual communication needs. It’s an easy-to-use and affordable option, especially for community and senior centers with small teams. Contact us today with questions about the process and pricing!