Print Material Ideas that Spread Your Message

While there’s no denying that digital marketing has surpassed traditional forms of marketing for most types of businesses and organizations, it’s a myth that print has gone away entirely. In fact, depending on your target audience, print materials are still popular. They help with brand recognition and event promotion, especially if you are targeting older adults as part of your efforts.

Let’s take a look at what kinds of print materials you might consider working into your marketing budget for the upcoming year.

How to Use Print Materials Effectively

• Maintain a weekly or monthly newsletter for your organization: LPi prints full-color newsletters to share upcoming activities, center happenings, and photos of vibrant communities across the United States. Keep your community updated with all your latest news and information.

• Create brochures/flyers: Another good resource for your print collateral toolbox are general brochures and flyers. Most designers can offer you both print and digital versions for a reasonable cost. That allows you to provide potential referral sources, such as libraries and physician’s offices, whatever format works best for them. If you are designing these yourself, don’t forget about all of our template options for you to easily adapt to your community’s needs in WeCreate, our library of ready-made content for print and digital! 

• Use business cards generously: While it’s easy to send contact information electronically by email and cell phone, business cards are still a good resource. As print costs have come down over the years, the design options have expanded. You can easily add more details about your organization on the back, too.

• Send direct mail postcards: This is another marketing piece to keep members of your organization engaged while also attracting new ones. In addition to sending postcards to your current mailing list, you might explore buying a list from a credible mailing house or marketing agency. Feel free to enhance your designs with art already made for every occasion inside of WeCreate.

• Consider investing in small giveaways: When you are trying to stay top of mind with your target audience, it helps to have small giveaways that have practical uses. Refrigerator magnets with a list of important local phone numbers are one idea. And you can never have too many pens, Post-it notes, measuring tapes, or jar openers.

• Mail branded thank-you cards: In a world of emailed wedding invitations and texted birthday messages, it might seem like thank-you notes aren’t very engaging. But that is the very reason they are. Nothing can replace a heartfelt note and a few words of sincere thanks. Make it a practice to send out a few each week to staff members’ homes, volunteers, vendors, and others who’ve helped. If you lack experience with branding or just want to learn more, you might find the Branding and Design area of our website to be useful. It covers topics ranging from logos to brandbooks!