Fun Ideas for Promoting Upcoming Events at Your Community Center

Community centers are often the heart of a neighborhood, offering a space for socializing, learning, and connecting. However, when it comes to upcoming events, even the most engaging programs can go unnoticed if they’re not marketed effectively. Don’t worry! There are ways to get the word out and ensure your events attract the attention they deserve. You and your team just need to get creative!

Creative Ways to Attract Attention for Your Community Center Events

• Don’t Forget the Important Information!
  

Make sure all the correct information is included in any communication you make about your event! Such as: 

o  Who the event is for.

o  Event name and description.

o  Event location and date/time.

o  Any “why’s” that might be pertinent information, like “why should people care or why should they attend?” 

o  Any “how’s” people might need to know — for example, “how should people spread the word?” or “how can people register?”

This information should be included in any communication you make about your event whether it be on your website, social media, or in print like on a flyer or in your newsletter. 

If you’re worried about the cost of printing a newsletter to distribute information about events like this, LPi has a no cost option for both print and digital newsletters. There’s no better way to share all the details of your upcoming events! 

• Leverage Social Media and Digital Platforms

Social media is one of the most powerful tools for reaching your audience. Platforms like Facebook, Instagram, and TikTok can help you connect with people of all ages. Create eye-catching event posts and videos with compelling visuals and catchy headlines and content. For example, post behind-the-scenes footage of your team planning an event, or a countdown to the event, with sneak peeks of what to expect that day.

• Create Interactive Flyers

Flyers are a timeless way to promote events but making them stand out requires a little imagination. Consider using bright colors, bold fonts, and engaging visuals like those found in WeCreate, our digital library of art and content that’s packed with ready-made graphics perfect for creating amazing flyers. 

You can also take it a step further by designing flyers that encourage interaction. It could be as simple as including QR codes that lead to event sign-ups on a landing page, promotional videos, or even fun surveys that build anticipation for the event. Placing these flyers in high-traffic areas such as coffee shops, local libraries, and grocery stores ensures they’ll be seen by a wide audience.

• Engage Local Influencers or Community Leaders

Local influencers and community leaders can play a significant role in promoting your events. Reach out and ask if they would be willing to share event details with their followers. Having a trusted figure vouch for your event helps build credibility, interest, and can encourage others to attend. If you can’t pay the influencer for their promotion, consider asking if they would accept special perks, such as early access to the event or exclusive content, in exchange for their endorsement.

• Sponsor Interactive Contests and Giveaways

Everyone loves a good contest, and it can be a fun way to create buzz around your upcoming event. You can host online or in-person contests with prizes related to your event, such as free tickets. Promotional giveaways are another great way to gain attention. You could raffle off tickets for your organization’s custom merchandise such as T-shirts, tote bags, or event-branded items. The bonus is that giveaways motivate people to share information about the event with their friends and family, and winners of your branded material advertise your organization when using what they’ve won!

• Recruit Volunteer Sign Spinners

We’ve all probably noticed those human billboards, often referred to as sign spinners, dancing around near busy intersections or in front of local businesses. They definitely catch your eye and make you look. In the final week or so before your event, you could ask for volunteers to take on this task. It doesn’t have to be anything fancy or expensive. Even a group of three or four people waving and holding handmade signs in front of your center can attract attention.

• Collaborate With Local Media and Businesses

Building relationships with local media and businesses can also boost your promotional efforts. Look for businesses in your center’s neighborhood that you could potentially partner with, depending on the type of event you are hosting. For example, if you are planning a talent show, ask a local radio or television personality to guest host for you. That will likely earn you some publicity before and after the event. If you need door prizes or contest prizes, ask nearby restaurants, coffee shops, or stores to donate in exchange for including them in your marketing. 

Don’t forget about the businesses that already advertise in your newsletter! If you publish your newsletter with LPi, you likely already partner with local businesses that invest in ads in your newsletter. Start with them when you seek out event collaborations — you already have their support! 

• Offer Early-Bird Discounts or Group Deals

Offering incentives for early registration or group bookings is another way to encourage people to commit to attending early. People love saving money, and providing special discounts for signing up in advance can create a sense of urgency. Additionally, group deals such as “bring a friend” offers can help fill the event while fostering a sense of community.

Get Help With Art and Content

If your center is like many other senior centers and community organizations, your team members aren’t likely to have lots of free time to generate art and content for each event. One way to get the help you need is by partnering with LPi. Whether you’re looking for assistance with flyers, newsletters, your website, or some other promotional medium, you’ll likely find a solution that meets your needs and budget. Contact us today to learn more!