You’ve Got a Unique Story to Tell — Share It!

From effective communication messages to fundraising initiatives for your vibrant center, read on for trending topics and best practices to help get your message out to the community and beyond.

Recently Added Resource: Why You Need to Support Your Advertisers

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Why You Need to Support Your Advertisers

Here are four ways you can (and should!) support your newsletter advertisers this year and beyond.
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Why You Need to Support Your Advertisers
Why You Need to Support Your Advertisers

If you want to keep your doors open, lights on, and membership growing, you need to maintain a relationship with all your contacts — and that includes businesses that advertise in your newsletter. From recommending their place of business to partnering with them for community events, here are four ways you can (and should!) support your newsletter advertisers this year and beyond.

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How to Source your Best Member Testimonies


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How to Source your Best Member Testimonies

Sixty-four percent of communication professionals agree that word-of-mouth is the most effective form of marketing. And better yet, 88% of people hold the highest level of trust in a brand when a friend or family member recommend it. The numbers speak for themselves — if your center is constantly delivering exceptional experiences for members, you need to get them talking!

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4 Ways to Establish Your Center’s Identity


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Resource 'Establish Your Center’s Identity'

4 Ways to Establish Your Center’s Identity

As a staff member or volunteer, you may know exactly what your vibrant center is all about — but can the same be said about the community it serves? With today’s digital capabilities, it is essential that your center find a way to set itself apart from other establishments if you want to increase the number of members who come through your doors. Here are four steps you need to take to officially establish your center’s identity.

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Expand the Reach of Your Newsletter


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Resource 'Expand the Reach of Your Newsletter'

Expand the Reach of Your Newsletter

You work hard each month to create an engaging newsletter for your vibrant center. You spend hours writing informative center news, sourcing helpful articles about senior life, choosing tasty recipes that are easy to follow, and finding games and puzzles to challenge your readers. Though just a few pages long, it’s a wealth of knowledge for the seniors you serve and those who care for them. You need to share it!

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Market Your Center with a Tagline


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Market Your Center with a Tagline

You’ve heard them before: Just do it. A diamond is forever. A mind is a terrible thing to waste. These phrases from companies and organizations are called taglines, a catchphrase that summarizes their mission, products, or services. You may not have previously considered a tagline for your senior center. After all, “doesn’t everyone know who we are?” Not necessarily. A descriptive tagline for your center can help define the essence of your community and reinforce your brand. Read our tips for creating your center’s own tagline.

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Raising Funds for Your Center


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Raising Funds for Your Senior Center

You and your staff have plenty of ideas for making your senior center more vibrant and beneficial for its members and the community. But like many senior centers across the country, yours probably has been hurt by cuts in government support and by reduced donations from loyal supporters. So how can you improve fundraising efforts for your center to bring in more money for the additional services you want to offer? You have to get creative! Read on for five tips to get you started.

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Staying Connected with Your Seniors


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Staying Connected

Staying Connected with Your Seniors

All senior centers are facing unique challenges these days. But the mental, physical, and emotional wellbeing of your members is still at the forefront of your center’s mission. We have six tips to help you and the community stay connected with your seniors during these trying times.

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