You’ve Got a Unique Story to Tell — Share It!
From effective communication messages to fundraising initiatives for your vibrant center, read on for trending topics and best practices to help get your message out to the community and beyond.
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4 Ways to Establish Your Center’s Identity
As a staff member or volunteer, you may know exactly what your vibrant center is all about — but can the same be said about the community it serves?
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4 Ways to Establish Your Center’s Identity
As a staff member or volunteer, you may know exactly what your vibrant center is all about — but can the same be said about the community it serves? With today’s digital capabilities, it is essential that your center find a way to set itself apart from other establishments if you want to increase the number of members who come through your doors. Here are four steps you need to take to officially establish your center’s identity.
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Expand the Reach of Your Newsletter
You work hard each month to create an engaging newsletter for your vibrant center. You spend hours writing informative center news, sourcing helpful articles about senior life, choosing tasty recipes that are easy to follow, and finding games and puzzles to challenge your readers. Though just a few pages long, it’s a wealth of knowledge for the seniors you serve and those who care for them. You need to share it!
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Market Your Center with a Tagline
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Market Your Center with a Tagline
You’ve heard them before: Just do it. A diamond is forever. A mind is a terrible thing to waste. These phrases from companies and organizations are called taglines, a catchphrase that summarizes their mission, products, or services. You may not have previously considered a tagline for your senior center. After all, “doesn’t everyone know who we are?” Not necessarily. A descriptive tagline for your center can help define the essence of your community and reinforce your brand. Read our tips for creating your center’s own tagline.
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Raising Funds for Your Center
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Raising Funds for Your Senior Center
You and your staff have plenty of ideas for making your senior center more vibrant and beneficial for its members and the community. But like many senior centers across the country, yours probably has been hurt by cuts in government support and by reduced donations from loyal supporters. So how can you improve fundraising efforts for your center to bring in more money for the additional services you want to offer? You have to get creative! Read on for five tips to get you started.
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Staying Connected with Your Seniors
All senior centers are facing unique challenges these days. But the mental, physical, and emotional wellbeing of your members is still at the forefront of your center’s mission. We have six tips to help you and the community stay connected with your seniors during these trying times.
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